Launch of WOW – Wool Owner’s Warranty

WOW Carpet

In January, Manx Carpets will be launching the WOW programme. What is WOW you may ask? WOW stands for “Wool Owner’s Warranty”,  Under this new initiative, to be launched on 2 January, consumers will receive a 12 month warranty against wool or wool blended carpets from staining. They will be visited by a Woolsafe accredited carpet cleaner once the carpet has been fitted and given a stain removing spray. If the homeowner cannot remove a stain themselves, the carpet cleaner will clean the carpet free of charge.

If after 12 months the carpet is professionally cleaned, the warranty will be extended for another year.This warranty is free of charge to the consumer and the retailer. The consumer simply registers their details online at

The campaign to promote wool carpets as easy to clean has also received a major boost with the support of two major players. British Wool and Wools of New Zealand have out their weight behind the WOW initiative designed to convince consumers that wool carpets are as easy to clean as man-made fibres.

For years manufacturers of polypropylene carpets have successfully promoted that the carpets can be bleached cleaned, with many consumers seeing wool carpets as more difficult to clean.

The initial participating suppliers are: Manx Carpets, Crucial Trading, Gaskell Wool Rich, Georgian Carpets, Kersaint Cobb, Kingsmead, Clarendon and Mr Tomkinson and the scheme is open to other suppliers.

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